Media Availability: AAA representatives are available for interviews to discuss the value of travel agents during emergencies such as Hurricane Florence. Please contact Marilyn Buskohl at (605) 221-1624 or email@example.com.
More Americans—Including Millennials—Seeking the Expertise of Travel Agents
Three-quarters of Americans would consider working with a travel agent, according to AAA
Sept. 20, 2018 –The vast majority of Americans (75 percent) would consider working with a travel agent to plan their vacations, while some 27 million travelers plan to do so just within the next year, according to new research from AAA Travel. The outlook remains positive for years to come, with younger travelers embracing the expertise of travel agents. In fact, millennials are just as likely as baby boomers to say they are planning to use a travel agent for a trip in the next 12 months.
Despite continual advances in technology that allow travelers to plan and book vacations for themselves online, nearly half of Americans (46 percent) feel that working with a travel agent adds value to their trip. Travelers’ top reasons for considering whether to consult a travel agent are to ensure a smooth experience on more complicated and expensive trips, and for recommendations and help arranging special activities and experiences.
“Whether it’s a once-in-a-lifetime vacation, first time overseas or an annual family getaway, travelers want to make the most of out of any trip and are relying on travel agents to ensure that happens,” said Marilyn Buskohl, AAA spokeswoman. “Although travelers today have myriad ways in which to book their vacations, they recognize the value of working with a professional, experienced travel agent to make sure there is a return on their travel investment and a lifetime of memories to be made.”
Although travelers increasingly recognize the value of travel agents, there is still more opportunity for vacationers to reap the full benefits. Nearly half of travelers (49 percent) would consider working with a travel agent for an international vacation, but just one-quarter (22 percent) would do so for a vacation within the United States.
“Most recently the expertise and knowledge of travel agents was apparent as a number of our leisure and corporate clients were impacted by Hurricane Florence,” continued Buskohl. “Our local agents worked to assist clients with flight delays, cancellations and auto travel needs. AAA recommends consulting a knowledgeable travel agent before starting to plan your next vacation as they can quickly provide their expertise when an emergency arises.”
While more than half of Americans would consider working with a travel agent to find the best deals, secure upgrades and additional money-saving travel perks, AAA encourages travelers to keep in mind these additional benefits:
AAA’s research findings are the result of a telephone survey (landline and cell phone) consisting of 1,002 adults living in the continental United States. Interviewing for this survey was conducted August 23-26, 2018. This study has an average statistical error of ±3.1 percent at the 95 percent confidence level for all U.S. adults.
Who's in the Driver's Seat? The Transformation of Transportation
On Tuesday, October 17, 2017, AAA and TEDx Wilmington held the first TEDx Salon dedicated to ideas worth spreading in transportation.
This event had:
This TEDx WilmingtonSalon was organized in partnership with AAA
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