Marilyn Buskohl
Public Affairs Director
O: (605) 310-4614
C: (605) 367-3964

Call the Right Play for the Big Game

Mocktails on the Menu, Pass the Keys to a Sober Driver

Feb. 1, 2019—– Pizza, snacks and beer are synonymous with watching the ultimate football fan celebration, the Super Bowl. But driving after drinking alcohol and/or doing drugs after the big game can be deadly. AAA South Dakota is urging all football fans to call the right play this weekend by passing the keys to a sober driver before the Super Bowl – and drinking - begins.

The South Dakota Department of Public Safety Office reports that 49 people were killed on South Dakota roads in 2017 in alcohol-related crashes. Law enforcement will be stepping up enforcement and education efforts this weekend.

“You can be your Super Bowl party’s MVP by volunteering to be a designated driver to help your family and friends get home safely,” said Marilyn Buskohl, AAA South Dakota spokesperson. “Drunk and drugged driving only leads to disaster and tragedy, and is never worth the risk. If you do plan to drink or use drugs, remember to pass the keys to the sober driver before kickoff.”

AAA urges party hosts to celebrate safely with these tips:

  • Ask guests to pre-plan for a designated driver who will enjoy delicious mocktails you provide and drive the group home. Visit for festive, alcohol-free drink options.
  • Collect all drivers' keys in a bowl when guests arrive and monitor the sobriety of guests as they leave.
  • Mix drinks yourself; avoid open bars.
  • Limit mixing drinks with carbonated beverages; they increase alcohol absorption.
  • Close your bar 90 minutes before your party is over. Don't offer, "one for the road."
  • Only TIME can make guests sober- not coffee or cold showers. It takes about 1 ½  hour to burn off an average drink, 5 ounces of wine, 12 ounces of beer or 1 ½ ounces of liquor. They all contain about the same amount of alcohol.
  • Designate someone who's not drinking to assess guests when they are ready to leave and make sure they are not intoxicated. The 'roadwise' host is in charge of the bowl of keys and hands them out only to those who aren't showing signs of intoxication.
  • Guests who are sleepy, giddy, overly talkative or uncoordinated are under the influence. Arrange rides for them or invite them to sleep over. If guests get irate, 'hide' their keys until they find a ride home.
  • The first ability affected by alcohol is judgment and decision-making. For some people, it only takes one drink for reflexes and judgment needed for driving to be impaired. It's not a weakness. It's a reality.
  • If a guest would be unsafe behind the wheel, call a taxi or a ride share service like Lyft.

REMEMBER: A host who feels like he has lost a friend one night will have an even better friend the next morning.

Visit for impaired driving facts, transportation alternatives and expert advice.  AAA encourages visitors to Take the Pledge to drive drug and alcohol-free.


TEDx Wilmington Salon

Who's in the Driver's Seat? The Transformation of Transportation

On Tuesday, October 17, 2017, AAA and TEDx Wilmington held the first TEDx Salon dedicated to ideas worth spreading in transportation.

This event had:

  • 12 live talks given by 13 speakers
  • 368 people in attendance at the live event
  • More than 7,500 viewed the event online through Livestream, viewing events, and on the AAA Associate network
  • Online viewers came from all 50 states and approximately 30 countries around the world

View a slideshow from the event

This TEDx WilmingtonSalon was organized in partnership with AAA

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