Marilyn Buskohl
Public Affairs Director
O: (605) 310-4614
C: (605) 367-3964
Marilyn.buskohl@aaasd.org

 

Who’s in the Driver’s Seat?: More Americans Willing to Ride in Fully Self-Driving Cars
AAA finds male and millennial drivers most accepting of automated vehicles
 

January 24, 2018 – American drivers are beginning to embrace self-driving vehicles, with male and millennial drivers most accepting of the new automotive technology, according to a new study from AAA.

The annual survey reveals that 63 percent of U.S. drivers report feeling afraid to ride in a fully self-driving vehicle, a significant decrease from 78 percent in early 2017.

Millennial and male drivers are the most trusting of autonomous technologies, with only half reporting they would be afraid to ride in a self-driving car. To ensure that American drivers continue to be informed, prepared and comfortable with this shift in mobility, AAA urges automakers to prioritize consumer education.

“Americans are starting to feel more comfortable with the idea of self-driving vehicles,” AAA Automotive Engineering and Industry Relations Director Greg Brannon said. “Compared to just a year ago, AAA found that 20 million more U.S. drivers would trust a self-driving vehicle to take them for a ride.” 

While riding in a fully self-driving vehicle is a futuristic concept for most, testing of these vehicles in the United States means that sharing the road with an automated vehicle is an increasing near-term possibility. In this situation, drivers remain leery of self-driving vehicles. In AAA’s survey, only 13 percent of U.S. drivers report that they would feel safer sharing the road with a self-driving vehicle while nearly half (46 percent) would actually feel less safe. Others say they are indifferent (37 percent) or unsure (4 percent). 

Additional survey results include:

Women (73 percent) are more likely than men (52 percent) to be afraid to ride in a self-driving vehicle, and more likely to feel less safe sharing the road with a self-driving car (55 percent versus 36 percent).

·        Millennials are the most trusting of self-driving vehicles, with only 49 percent (down from 73 percent) reporting that they would be afraid to ride in a self-driving car.

·        The majority of baby boomers (68 percent) still report being afraid to ride in a self-driving car, this generation is significantly more comfortable with the idea than they were a year ago, when 85   percent reported being afraid.

·        Baby boomers (54 percent) and Generation X (47 percent) drivers are more likely than millennial drivers (34 percent) to feel less safe sharing the road with a self-driving car.

Jill Ingrassia, AAA's managing director of Government Relations and Traffic Safety, testified before the committee in December about AAA’s position on the introduction of autonomous and self-driving vehicles stating, “as automakers press forward in the development of CAVs, AAA urges the gradual, safe introduction of these technologies to ensure that drivers are informed, prepared and comfortable with this shift in mobility.”

Although fears of self-driving vehicles appear to be easing, U.S. drivers report high confidence in their own driving abilities. Despite the fact that more than 90 percent of crashes involve human error, three-quarters (73 percent) of U.S. drivers consider themselves better-than-average drivers. Men, in particular, are confident in their driving skills with 8 in 10 considering their driving skills better than average. 

“AAA found that American drivers are very confident in their driving abilities, which may explain some hesitation to give up full control to a self-driving vehicle,” Brannon said. “Education, exposure and experience will likely help ease consumer fears as we steer toward a more automated future.”

In partnership with the city of Las Vegas, the Regional Transportation Commission of Southern Nevada (RTC) and Keolis North America (Keolis), AAA is currently sponsoring a free self-driving shuttle pilot program in downtown Las Vegas with the goal to give a quarter-million free rides to Las Vegas residents and visitors to experience autonomous vehicle technology firsthand. AAA will donate $1 per shuttle rider to the Las Vegas Victims’ Fund to support those affected by the October 1 tragedy—with a guarantee of a $100,000 donation.

VIDEO OF AAA SELF-DRIVING SHUTTLE IN LAS VEGAS, NEVADA 

To help educate consumers on the effectiveness of emerging vehicle technologies, AAA is committed to the ongoing, unbiased testing of automated vehicle technologies. Previous testing of automatic emergency brakingadaptive cruise controlself-parking technology and lane keeping systems has shown both great promise and great variation. Future AAA testing will look at how well systems work together to achieve higher levels of automation.

 

 

TEDx Wilmington Salon

Who's in the Driver's Seat? The Transformation of Transportation

On Tuesday, October 17, 2017, AAA and TEDx Wilmington held the first TEDx Salon dedicated to ideas worth spreading in transportation.

This event had:

  • 12 live talks given by 13 speakers
  • 368 people in attendance at the live event
  • More than 7,500 viewed the event online through Livestream, viewing events, and on the AAA Associate network
  • Online viewers came from all 50 states and approximately 30 countries around the world

View a slideshow from the event

This TEDx WilmingtonSalon was organized in partnership with AAA

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